Why Fast Approach?

Fast Approach is the first DSP to connect with China in Canada.

Our mission is to help North American companies reach and access the largest market in the world.

Fast Approach provides a unique demand-side platform (DSP) dedicated to helping North American brands explore opportunities in the Chinese market. With proven results, our DSP is designed to get you the best prices and best placements for your brand. We will help you kickstart digital campaigns on Chinese social media platforms such as Weibo, WeChat, iQIYI, and Youku. At the same time, Fast Approach helps Chinese companies serve ads to North American consumers on Google, Facebook, and Instagram.

Using cutting-edge AI technology and advanced predictive algorithms for behavioural targeting, Fast Approach will consistently deliver the best message at the right moment for guaranteed results. We are eager to help you find your ideal customer.

Qualification

Fast Approach’s Competitive Edge

Fast Approach is based out of the IBM Innovation Space in Toronto, Canada. Led by a team of PhDs with backgrounds in mathematics, statistics, and artificial intelligence, Fast Approach was one of the IBM-funded startups in 2017. We have received funding from the Natural Sciences and Engineering Research Council of Canada (NSERC) and Mathematics of Information Technology and Complex Systems (Mitacs). We also work closely with York University’s Laboratory for Industrial and Applied Mathematics (LIAM).

As the first programmatic buying platform based in North America to connect directly to the Chinese market, Fast Approach continues to innovate. We focus exclusively on our two-directional service platform that connects the North American market to the Chinese market. We specifically address the challenges faced by North American companies trying to enter the Chinese market and promise guaranteed results through our proven advertising methodology.

ORGANIZATIONAL CULTURE

OUR TEAM

Yong Yang
CEO

Yiming Qian
Co-Founder